Behind the rise of "twinfluencers" on social media, as content produced by twins continues to explode in popularity on YouTube and Instagram (Taylor Lorenz/The Atlantic)

Taylor Lorenz / The Atlantic:
Behind the rise of “twinfluencers” on social media, as content produced by twins continues to explode in popularity on YouTube and Instagram  —  You're not imagining it: Influencers really are multiplying.  —  There are the Dolan Twins, a pair of square-jawed 19-year-olds …