The top 4 and most important factors that influence designing a social media platform that's built to quickly attract users

Here are the top 4 and most important factors that influence designing a social media platform that’s built to quickly attract users. 

1. Identify An Unmet Need

An unmet need leaves a clear opportunity for entrepreneurs to create a solution to that desire. Doherty noticed a couple of needs that weren't being met by current social media platforms. The first was that it’s often difficult to schedule casual events with friends.

There are a few options for planning larger events using platforms like Google Calendar and Facebook Events, but where’s the platform for scheduling quick coffee dates and pick-up basketball games with friends?

"Plans are social, but calendars are not. Many people feel uncomfortable using calendars for casual social events. There aren't a lot of options for efficiently planning casual events.”

Finding an unmet need is the first step in developing an app that has the potential to acquire users at a rapid pace. The next crucial step is making sure you’re sufficiently meeting that need for your early users.

2. Design An Intuitive Onboarding Process

Nearly a quarter of users abandon an app after only one use, according to a study done by Localytics. Naturally though, it’s important to retain your new users if you hope to grow at a faster pace, because with social networking apps, your number of active users greatly determines how quickly the app can grow. 

The best way to ensure your users will continue to interact with your platform after installation, is to prioritize a well-designed onboarding process. If your users are able to quickly become accustomed to the way the app works and experience an immediate benefit, they’ll be much more likely to stick around. 

The key factors in designing a good onboarding experience are simplicity, learnability and efficiency. Simplify your app by eliminating unnecessary features from the main interface and place the most important features in highly visible locations. 

Improve the learnability component of your app by offering easy-to-navigate tutorials for new users. And finally, make your app more efficient by minimizing the time it takes for users to complete each task. Optimizing each of these steps will increase your ability to retain new users and ultimately grow your platform. 

3. Find The Right Audience

Another essential aspect of quickly acquiring users on a new social media platform is to begin by targeting one specific audience. It's important for social media platforms to make users feel well-connected. The more users you can quickly acquire within your target audience, the easier it’ll be to grow your platform.

Once you’ve identified an unmet need, you must determine which group of people will most benefit from your solution to that challenge. The characteristics of your target audience will help you determine the best ways to get the word out about your new platform.

You may want to invest in advertisements or major content campaigns on Facebook, Instagram, Youtube or Snapchat to acquire new users. However, the age and other key demographic factors of your target audience will determine which of these platforms you should emphasize. For example, Facebook is used by most age groups, however, Instagram is used at much higher rates among the 18-24 year old demographic when compared to the 30-49 year old age range.

On the other hand, people of all ages use search engines like Google to answer their most pressing questions and find clear solutions to their needs. Therefore, a compelling case can also be made for writing blog posts that are designed to attract users from relevant organic searches.

Either way, you should use this information to determine the best ways to increase awareness of your app where your target audience is spending the most time.

4. Believe In Your Platform

No matter the type of business you’re working on, it’s important to believe in the mission of your product. Obstacles are sure to arise, and you’ll need a deep level of motivation to keep pursuing your goals.